Happie, a SaaS company from Boston, were in need of a big design overhaul of their website. Their old site was not serving them well because the benefits of their software product weren’t quite clear. The client gave me a lengthy slide deck containing their brand messaging and product features but they needed some help refining the presentation of the information. Restructuring and distilling all that info was the biggest challenge of this project. But after a good bit of “information surgery” I was able make Happie’s messaging clear and their CEO was delighted with the results.
- Research & Strategy
- Web Design